Filters
Close

Sales: The Basics

This course will provide you with practical tips on identifying the features and benefits of your product and service, a competitive analysis, preparing sales presentation, dealing with customers, handling objections, and using customer feedback to improve your performance.
SKU: P5911EN
$25.00

Selling is a complex and sophisticated process. Becoming a skilled sales professional is a rewarding professional goal that takes time to achieve.

In this course we will provide you with practical tips on identifying the features and benefits of your product and service, conducting a competitive analysis, preparing sales presentation, handling objections, and using customer feedback to improve performance.

Learning Objectives:

  • Describe the first steps in the selling process.
  • Explain the importance of identifying the features and benefits of your product and service.
  • Define the term "qualified leads"
  • Explain the purpose of the Competitive Analysis.
  • Describe the sales cycle time.
  • Recall techniques for handling objections.
  • Recognize the importance of achieving win/win outcomes.
  • Identify the timing clues to begin the trial closing.
  • Explain how to structure a long-term relationship.

Course Outline:

  • Introduction
  • Strategy 1 – Prepare to Sell
  • Strategy 2 – Conduct the Sales Call
  • Strategy 3 – Follow Through the Sale
  • Conclusion

Target Audience:

Sales professionals

Duration:

0.5 hours

Features:

Accessible, audio, hybrid, mobile

Module(s):

12568EN

Selling is a complex and sophisticated process. Becoming a skilled sales professional is a rewarding professional goal that takes time to achieve.

In this course we will provide you with practical tips on identifying the features and benefits of your product and service, conducting a competitive analysis, preparing sales presentation, handling objections, and using customer feedback to improve performance.

Learning Objectives:

  • Describe the first steps in the selling process.
  • Explain the importance of identifying the features and benefits of your product and service.
  • Define the term "qualified leads"
  • Explain the purpose of the Competitive Analysis.
  • Describe the sales cycle time.
  • Recall techniques for handling objections.
  • Recognize the importance of achieving win/win outcomes.
  • Identify the timing clues to begin the trial closing.
  • Explain how to structure a long-term relationship.

Course Outline:

  • Introduction
  • Strategy 1 – Prepare to Sell
  • Strategy 2 – Conduct the Sales Call
  • Strategy 3 – Follow Through the Sale
  • Conclusion

Target Audience:

Sales professionals

Duration:

0.5 hours

Features:

Accessible, audio, hybrid, mobile

Module(s):

12568EN

Products specifications
Course LanguageEnglish
Length Range30 Minutes or Less
Length (Hours)0.5
Course FeaturesAudio
Course FeaturesAccessible
Course FeaturesMobile
Module Number(s)12568EN
Products specifications
Course LanguageEnglish
Length Range30 Minutes or Less
Length (Hours)0.5
Course FeaturesAudio
Course FeaturesAccessible
Course FeaturesMobile
Module Number(s)12568EN